Coffee - Nestle to Take Over China?

!±8± Coffee - Nestle to Take Over China?

It's official, Starbucks has lost the race in China. Recently, Nestle has formed an alliance with mega giant MMORPG (Massively Multiplayer online Role playing game) creator Beijing Perfect World to start distributing its coffee and products to Massively Multiplayer online Role playing Game addicts across China. The games that Beijing Perfect World produces will encourage its players to drink the new Nescafé that will shortly be released in China. This move was ultimately the one that beat Starbucks own attempt to Starbucksinize China. The drink will mainly be served to those who enjoy playing the online games in Marathon type structures and will require the caffeine to stay alert and awake during the days long LAN parties.

'Zhuxian Online'' is the online game that has attracted the hundreds of the thousands of teenage players and will hopefully soon get them hooked on the satisfying delicious coffee of Nestlé. Zhuxian Online's website gives a brief overview of what their game is about - Chinese Myths and Lores that are integrated into the game to not only show off enjoyable scenery and fantastic visuals but to encourage younger ones to learn about their own Chinese heritage and culture...while hacking up orcs and goblins at the same time.

The game has taken China by storm since its release in 2007 and will hopefully continue to grow, bringing more players in and more coffee drinkers in as well. We will bring you more details as the coffee scene develops into what should be an interesting game and story.

Coffee - Nestle to Take Over China?

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Popular Brands of Coffee

!±8± Popular Brands of Coffee

Coffee is the biggest import and export commodity in the world next to oil. There are more than 60 global coffee makers producing coffee to suit the taste buds of every nation. In the 30's and 40's EIGHT O' CLOCK coffee was the most famous, with BROWN GOLD and MAXWELL HOUSE following its lead. Nestle introduced the system of freezing the roasted beans so that they can be stored for a longer time which gained them popularity.

Today coffee makers are under steady competition all over the world with brands striving to get the best flavor and aroma from every bean possible. Big names in the industry include:

Folgers, a major coffee producer from California

Boss Coffee introduced in 1992 in Japan

Nabob distributed by Kraft Foods and sold primarily in the supermarkets of Canada

MJB named after Max J. Brandenstein in early 80's in San Francisco

Jacobs introduced at the end of the 18th century by a German company, that has gained popularity in many parts of Europe

Sanka, one the earliest producers of decaffeinated coffee during the dawn of the 19th century and is now distributed by Kraft Foods in the US

The Kenya Coffee Company now known as Kenco is widely distributed in the United Kingdom

Nescafe' is one of the world's leading brands in Coffee owned by the Nestle Corporation and is distributed in all major countries

Maccona, a Dutch brand distributed in Australia and New Zealand

Coop Kaffe, a famous Norwegian brand managed by the Norwegian cooperative grocery chain.

Many Coffee producers battle out the competition to become the best coffee producer by introducing new varieties and existing super brands continue to maintain class by researching and doing their part to squeeze out the best possible flavor and aroma from each coffee bean.

Popular Brands of Coffee

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